Keller Williams Realty is the largest real estate franchise in the US that offers services to customers worldwide with the highest number of agents. The franchise faced a big blow when some of its consumers filed a lawsuit as part of a class action settlement. A plaintiff accused the franchise of marketing the listing of a house property. The Keller Williams lawsuit alleges that the franchise violated the TCPA (Telephone Consumer Protection Act) rules and sent unsolicited text messages to some customers. As a result, the franchise agreed to pay compensation to victims without admitting to wrongdoing.
What is the Keller Williams lawsuit?
The Keller Williams franchise has been involved in aggressive telemarketing to sell its products to consumers. The Keller Williams lawsuit was filed by a plaintiff in the court stating that the franchise sent unsolicited text messages and prerecorded calls to some consumers even though their phone numbers were in the DNC (Do Not Call) registry. It promoted products to consumers without their consent. The TCPA prevents franchises from making calls or sending messages to consumers without their consent. However, Keller Williams violated the rules that resulted in a lawsuit.
What do the Keller Williams class action lawsuit plaintiffs seek?
The Keller Williams class action lawsuit seeks status for two separate classes to get compensation for violating the TCPA rules. The first is those who received a text message by or on behalf of the defendant more than one time within 12 months and whose telephone number has been listed on the DNC registry for at least 30 days. A plaintiff should meet the above criteria in the four years prior to the lawsuit being filed. The second-class members are eligible for the compensation if they meet the same criteria at any time in the period that begins two years before the date of filing a complaint through a trial date.
What is the compensation paid by Keller Williams in 2023?
The Keller Williams lawsuit was filed in 2023 in a Pennsylvania court, alleging that the franchise’s agents sent text messages to customers whose numbers are on the DNC registry. In June 2023, the franchise agreed to pay $40 million to settle the lawsuit. On the other hand, the details on how much compensation was paid to the complainants individually are not available. On the other hand, a plaintiff can check for the details online and in other sources.
Why did Keller Williams agree to pay $40 million in compensation?
Real estate companies such as Keller Williams are investing huge amounts of money in selling their properties. The Keller Williams lawsuit filed by some consumers in court will impact the business of the company. Furthermore, the lawsuit will affect the reputation of the agency in the real estate industry. The agency also wanted to expand the business in other countries, and a lawsuit will damage its image. That’s why Keller agreed to pay $40 million in compensation for the complainants to settle the issue at the earliest.
What is the latest Keller Williams complaint?
Sydney Thayer, a resident of Rochester, New York, filed the Keller Williams lawsuit on June 12, 2025, in the US District Court in New York. The plaintiff alleged that she received multiple unsolicited messages between April 2024 and March 2025 to promote future investments in real estate properties. The complaint further revealed that she has no existing relationship with the agency. Thayer is seeking $1500 per call allegedly made in violation of the TCPA, and the complaint suggested the total in sought damages could exceed more than $5 million.
Why is Keller Willams lawsuit dropped in 2025?
The District Court dismissed Keller Williams lawsuit filed by Sydney Thayer in July 2025 because the filing didn’t provide a valid reason for the compensation. However, the case can be refiled at a later date by including the members of the alleged class. The court wanted to include a proper reason for the compensation in the lawsuit and dismissed the case immediately.
What are the things to learn from Keller Williams complaints?
Nowadays, many companies use telemarketing services for promoting their products and services to customers. Keller Williams complaints are a major blow to agencies that send text messages to consumers through agents. The complaints reveal a clear message that they should comply with the TCPA, and there will be severe consequences for violating the law. It is wise for the real estate companies or agencies to ensure that they implement the best practices in telemarketing, which don’t cross their limits.
What should consumers do when they receive unwanted messages?
Those who don’t want to receive any text messages or recorded promotional calls on their mobile phones should register their numbers on the DNC registry. If anyone receives messages after registering their phone numbers in DNC, then they should approach a registered law firm or seek support from a professional. This will help a lot to handle complex issues when filing a lawsuit.
What are the things realtors should follow in telemarketing?
Cases such as the Keller Williams lawsuit are an alarming bell to realtors or companies that indulge in telemarketing. A company or relator should know how to reduce the risks with more attention to avoid lawsuits that will result in high compensation. It should study the federal telemarketing regulations, including the TCPA and the laws. Companies should collect the details of DNC registry numbers and instruct agents not to disturb them. Apart from that, they should evaluate how to solve a problem when an agent commits a mistake by sending a message to the DNC registry numbers.
Conclusion
Telemarketing calls and messages can cause severe damage to companies when they don’t follow the TCPA laws and rules. The Keller Williams lawsuit is a lesson to companies that promote their products and services to customers through telemarketing. They should know what to do and what not to do in telemarketing that helps mitigate risks. Besides, a company can avoid paying heavy compensation to complainants, which will save its expenses and other problems to a larger extent.
