In personal care spaces, natural and clean products have gained much attention. Among them is Native Shampoo, which has gained popularity among individuals seeking safer hair treatments using plant extracts. But some recent allegations have landed Native Shampoo in legal trouble. Some of its customers have complained of hair loss, reddening, and other scalp problems they attribute to the product. It has led to what is now popularly referred to as the Native Shampoo Lawsuit.
This blog will explain what the lawsuit is about, what the people are saying, what experts think, and how you can protect your hair while still using products you believe in.
Understanding the Native Shampoo Lawsuit
The Native lawsuit was a result of consumers’ grievances. Some consumers of Native Shampoo complained that they developed thinning hair, over-shedding, an itchy scalp, or dryness upon application. Others protested the presence of secret chemicals or that the product was not as natural in composition as it purported to be.
Key Points Behind the Lawsuit
- Customers complain that the shampoo causes hair loss and scalp irritation.
- Others create false labels claiming the product is clean or chemical-free.
- Third-party testing reportedly concluded that certain Native products contain PFAS (forever chemicals), but raised the question of whether they would cause health harm.
- The plaintiffs want money for stress, medical bills, and refunds.
But remember that these are allegations, not known facts. Native as a company has stated that its products pass safety standards and are tested regularly.
Are the Claims About Native Shampoo Hair Loss Real?
Hair loss can happen because of things like diet, stress, hormone changes, and how you wash or style your hair. Shedding up to a degree is normal. However, the amount and rate of loss that customers reported after using Native was something to be concerned about.
On sites such as Reddit and makeup forums, clients said they lost hair clumps, experienced excessive shedding, or felt like their scalp hurt and flaked. This kindled suspicion that the shampoo was responsible.
But dermatologists clarify that shampooing itself is seldom the only cause of hair loss. Most shampoos are formulated to clean the hair without harming it. However, reactions range from individual to individual. Allergies or sensitivity to natural oils, fragrances, or other active ingredients may also be a factor.
The Role of PFAS in the Native Shampoo Lawsuit
PFAS are synthetic chemicals found in numerous products, including nonstick pots and pans, as well as cosmetics. They are forever chemicals in that they persist in the environment and the body for decades. Some are thought to have health and hormone impacts with long-term exposure.
In this instance of the Native Shampoo Lawsuit, there were described lab tests which indicated the presence of traces of PFAS in the shampoo. If that is the case, it will be at odds with Native’s branding as a clean beauty company.
PFAS do occur naturally in water, soil, and packaging, and therefore, contamination might not necessarily be directly attributed. More tests will show if it’s just a single case or if it affects many batches.
How to Know If Your Shampoo Is Safe
Here is how to protect your scalp and feel confident using any hair product:
Patch Test First
Before using a new shampoo, test it behind your ear or on a small patch of scalp. Wait 24 hours to see if there is a reaction.
Read Ingredient Lists
Even if it says “natural,” always check the back label. Watch for alcohols, sulfates, synthetic fragrances, or allergens.
Look Out for Signs
If you see excessive shedding of unwanted hair, itchiness, redness, or dryness, discontinue use of products. Take a break for your scalp.
Check for Third-Party Testing
Companies that get third-party labs to test their products usually display the results online. That is a positive sign that they are genuine and reputable.
Why Some People Still Trust Native Shampoo Lawsuit
Despite the headlines, many people still trust and use Native Shampoo. It has earned loyal fans for being:
- No parabens and sulfates
- Formulated with cleansers that are derived from coconut and she a butter
- Vegan and cruelty-free
- Simple to locate on shelf space at reasonable prices
Widespread online reviews across Amazon, Target, and Tik Tok imply that Native is a good product, particularly for individuals with normal to oily hair textures.
How to Care for Your Hair During a Product Switch
If you are switching shampoo because you are worried about Native shampoo hair loss or looking for a change, here is a gradual approach:
1. Let Your Scalp Get a Break
After you have discontinued use of a product, wait a couple of days before introducing a new one. Allow your scalp to calm down on its own.
2. Nourish from the Inside
Drink more water and consume iron, zinc, and biotin (like eggs, spinach, and nuts). A healthy scalp starts within.
3. Scalp Oils or Serums
That which contains rosemary oil, tea tree oil, or castor oil calms irritation and promotes healthy growth.
4. Be Patient
It would take 3-6 months to observe good improvements in your hair’s health. Capture photos every few weeks to monitor progress.
Learning and Moving Forward
The Native lawsuit is a reminder that even trusted brands can face questions. But it is also a chance for better rules, cleaner formulas, and stronger consumer awareness. Many brands today are learning to:
- Improve ingredient transparency
- Do more safety tests
- Listen to feedback seriously
- Stay honest in marketing
This is a good thing for everyone, whether you’ve used Native or not. And if you’ve had a negative experience, don’t lose hope. Hair grows back. Scalp health improves. What matters is knowing your options and making informed choices.
To Conclude
The Native Shampoo Lawsuit is not about the legal issues. These are about how people define “clean,” how brands gain trust, and how you pay attention to your body and hair. Although the Native shampoo hair loss complaints have caused concern, they serve as a reminder that beauty is never one size fits all. What might yield results for one person may not do so for another.
There are many gentle, effective products available, and now, due to this lawsuit, the beauty world is paying even more attention to ingredient safety and transparency.